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Seafood Attention Hipsters: Now You Can Go ‘Foraging’ at Whole Foods in Brooklyn
Is it foraging if you’re searching for ingredients under the florescent lights of a grocery store?
At Baldor Forager, rare artisan ingredients like wild mushrooms and heirloom vegetables. Customers will be able to place their orders for hard-to-find ingredients at a convenient, in-store digital kiosk. Baldor’s specialists will then find the ingredients, which customers can pick up at the store a day or two later.
“At Whole Foods Markets, we’re all about constantly improving the customer experience,” said Tony Rajaram, Whole Foods Northeast produce coordinator. “We know our customers want to try new, special and exotic ingredients, however, it has been a challenge for us to stock fresh, unique produce items that are very fragile and have a short shelf-life. Now, our customers have the ability to order these items and have it delivered to the store, retaining the integrity of the product.”
